InnoServ // Brand Identity + Logo
InnoServ™ is the trusted expert for environmental cleanliness and beverage equipment, products, services and solutions. I designed a brand package which included the logo, brand standards guide, fleet design, uniforms, business card, stationary, event banners and booth backdrop, slide templates, brochures, product sell sheets, and various other collateral.
For InnoServ’s primary color palette I chose bright green and dark navy blue. Green’s bright hue represents freshness, energy, and innovation. It is grounded by the loyal and trustworthy tone of dark navy blue. These two colors are balanced with areas of clean white.
