Boston Winners Circle // Poster + Logo + Animation + Postcards
POSTER AND LOGO: Designed for the Winners Circle sales contest. This poster highlights several of the attractions trip winners will visit. Red is used throughout to tie in Gordon Food Service’s brand identity. The cityscape illustration element in the Boston logo was modified from purchased stock art.
ANIMATED LOGO: Created in Adobe After Effects for use in video, videos, email, and web.
POSTCARD SERIES: A variety of postcards were designed and mailed to our sales team throughout the contest. The intent was to spark excitement about the experiences winners would be awarded with, in turn motivating the sales team to hit goals set in the contest rules.
